Torno Subito Award Winner
Torno Subito, the newest addition to Starwood’s W hotel offering upon the Palm Jumeirah Dubai, is a visual celebration for the famed World’s number one chef and 3 star Michelin Holder Massimo Bottura. The brief was quite simply to realize the sentiment of Massimo having fun. It was to be a metaphysical manifestation of beachside days reminiscent of Rimini’s coastal playground of the 1960s. Fun-filled days enjoying amazing food, drinks and ultimate relaxation. The interiors in itself are current, bold, avant-garde and playful yet reminiscent of days passed provocatively cinematic culminating in a visual journey manifested by its physical interior styling and narrative. The language achieved is enhanced through the use of physically diversifying materials and interior installations evoking recollection of memory and re-collection of object.
- Client Al Sharq Investment
- Location The W Hotel, Palm Jumeirah, Dubai, UAE
- Awards 1. Silver Commercial Winner 2016-2017 - IDA Awards
- Service Restaurants
Pastel tones are complimented with a bold mélange of color in turn contrasting against a morphing monochromatic floor dynamic which seamlessly blends into a unique, three dimensional agitated sand print flooring. Furniture was eclectic and evocative of design classics such as Gio Ponti to Paola Lenti.
The interior aesthetics achieves a bright welcoming and ultimately engaging venue offering high-end food and beverage yet enjoyed within a casual setting. The venue encourages its clientele to venture in for a meal, a drink or even a dessert allowing the patrons to interact with its interior and external dynamic as the day transcends into night willfully relaxing as the sun sets and the beachfront takes precedent. Ultimately ‘La dolce vita’ of bygone days realized through this truly current and unique venue both in its interior and moreover in its food offering that culminates in creating Massimo’s vision into reality. Thus ‘Torno Subito,’ as the name playfully suggests, lives up to this philosophy and beyond.
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